Direct Mail and Direct Marketing
Mail is one of the most misunderstood marketing techniques of the current millennium. It uses proven, established concepts, the structured and systematic application of which creates sucsessful customers. Direct mail marketing creates value for the customer in providing new leads, retaining current business and generating product and service awareness.
Online retailers and marketers have found “direct mail recipients were nearly twice as likely to purchase from a website as those who received only internet communication.”
Want to know more about marketing in the current millennium? Contact C Me Mail at 1-888-900-9025. We would be pleased to show you how!
Canada Post says, “It's targeted, it's direct and it works.”
Direct Mail Services
- Addressing
- Folding
- Inserting
- Inkjetting
- Poly Bagging
- Canada, US, and International Sorts
- Fulfillment
- Data Processing
- Data Management
- Data Conversion
- Data Mining
- Statistics
- Mailing List Rental
Extend your dollar !!!
C Me Mail has always prided itself in helping its customers obtain higher value and greater returns on investment in marketing activities.
Here are some suggestions:
Targeting – A smart customer segmentation strategy can target mailings more precisely. Take into consideration non-responders and migrating customers into higher value segments.
Design – The impact of the mail-piece design and production is vitally important. It impacts postage costs, automation and logistics. C Me Mail is known for being a mail designer that is “postal savvy” and will ensure your compliance with postal regulations.
Data Services – Mailing optimization takes a client’s customer file and corrects inaccurate addresses, adds missing elements and removes all undeliverable addressing. This procedure is enhanced by data standardization and accuracy needed to further improve postal savings and in-home deliverability.
Mail Processing – Our experts take each piece and handle with care. We take pride in our quality and our workmanship.
Tracking – The work isn’t over when the mail is handed over to the postal service. Tracking mail is an important aspect of mail optimization. Mail tracking can also help “turbo charge” a marketing campaign by enabling follow up telephone calls and emails to trigger a greater response rate. This serves to increase responses and generate more revenue.
Timing is key – No matter how beautiful and compelling a mail-piece, it cannot work if it arrives after the promotion period or event has ended. C Me Mail has developed a management system that captures all the components and focuses on the in-home date. Being true to that in-home date is critical to response, store traffic, web traffic, revenue and ROI.
In our opinion, direct mail is not the sexiest thing going today but it works and remains a key part of the marketers multi-channel marketing strategy.
US Post Office claims “Marketers sent 15% more mail than 5 years ago.”
You can extend your marketing dollar by paying attention to the advice of the experts at C Me Mail.
